In 2012, two friends, Alvaro and Felipe, left their jobs in investment banking to start an MBA in New York. There they got obsessed with the start-up world and spent the first semester of school discussing business ideas.
They never expected to work in fashion, but a passion for great design and well made products led them to create Jimmy Lion.
They noticed that socks have been generally neglected by the fashion industry. Most of the brands offer very limited options for socks compared to other accesories. Shocked by the lack of well designed socks and by the unaccesible prices of good quality socks they started Jimmy Lion.