We are a mother and son, a small family surf shop.
Surfing all started when our friend Barry decided to move back to Holland and left Camilo an old battered surfboard. Camilo went down to the beach in Pedregalejo and spent all day (in the rain) trying to stand up on the board; he managed it in the end. That was in 2010 or may be earlier.
We went to Triple S to organise lessons with Marcelo at La Virgen. Since then Camilo hasn’t stopped surfing and when he can’t surf, which is quite often, he thinks about it. I’ve been the typical surf mum driving to every beach and competition and now I think I know it all which Camilo finds really irritating, but I can only just stand on a board!
The shop idea emerged when we had to go to Malaga to get wax on our way to the airport. It seemed ridiculous to have to travel to buy something that cost 2,50 euros. I was spending more in petrol. Why don’t we open a shop? We can sell wax and people won’t have to travel to Malaga. It was just a flippant comment but then we started talking about it seriously, then seriously all the time, until it started feeling like we had to do it or someone else would.
So we went to Bali and spent every day talking about the shop until one night we decided to have one day when we didn’t mention it. We created it in lists, drawings, designs. We started sending emails and getting replies.
I wrote so many lists of names. It had to do with skulls and Mexico. But when I opened Camilo’s Surfing the World Book and spotted a right hand reef break called TODOS SANTOS in Baja California Mexico, I knew I had found it.
We went to visit my sister and her kids in Margaret River Western Australia and told her about our idea. The more people we told the more we had to do it. She took us to a skate shop called Soggy Bones and that is where I got the idea for the logo.
To be continued…